CLIENTE: AMV.ES
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Those who think with the helmet, think differently.
We had the intuition that those who ride on two wheels have a different mindset. To prove it, we proposed to AMV, the insurance company for those who think with their helmets, to conduct an experiment with the University of Murcia and get inside the heads, well, the helmets, of motorcyclists, literally!
RESULTS:
“Greater agility and speed in decision-making, better mental planning, and a greater capacity to find solutions to problems on the road. These are the characteristics of regular motorcycle riders, and one of the main conclusions of the study conducted by the insurance company.” AMV in collaboration with the Applied Psychology service of the University of Murcia.
Or, in other words, bikers, besides having their own events and rituals, a language that only they understand, and moving differently from non-bikers—something that is well known—also think differently.”
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